TikTok Travel Report 2021

Since launching in 2016, TikTok has been one of the fastest growing social media platforms in the world. In 2018, it had 680 million active users, it now has over 1.1 billion*, and a lot of these people are using the platform to inspire their travels and adventures.

 

Hashtags such as #staycation and #travel have received billions of views on the platform, with holiday makers sharing videos of their trips from all around the world. We looked into the most viewed hashtags for locations, landmarks, activities and types of holiday to find the hottest travel trends on TikTok right now.

 

 

The most TikTok’d landmarks in the UK

 

#durdledoor, the most TikTok'd landmark in the UK

 

1. #DurdleDoor

31m views

 

2. #StoneHenge

27m views

 

3. #NewForest

8.1m views

 

4. #Snowdon

6.6m views

 

5. #StMichaelsMount

3m views

 

The most TikTok’d city attractions in the UK

 

#buckinghampalace, the most TikTok’d city attraction in the UK

 

1. #BuckinghamPalace

109.2m views

 

2.  #TowerBridge

89.7m views

 

3.  #LondonEye

58.7m views

 

4. #WindsorCastle

25.3m views

 

5. #NottingHill

22.2m views

 

The most TikTok’d types of holiday

 

#vanlife, the most TikTok’d type of holiday in the UK

 

1. #VanLife

4.4B views

 

2. #Hotel

3.9B views

 

3. #Camping

2.9B views

 

4. #Glamping

315m views

 

5. #HostelLife

256m views

 

The most TikTok’d holiday activities

 

#surfing, the most TikTok’d holiday activity in the UK

 

1. #Surfing

2.6B views

 

2. #HikingAdventures

2.1B views

 

3. #Cycling

2.1B views

 

4. #Waterpark

1.1B views

 

5. #Themepark

1.1B views

 

The most TikTok’d holiday destinations in the UK

 

 #cornwall, the most TikTok’d holiday destination in the UK

 

1. #Cornwall

240m views

 

2. #Kent

174m views

 

3. #Devon

160m views

 

4. #LakeDistrict

57m views

 

5. #Highlands

54m views

 

Top TikTok Inspired Day Trips

 

1. One of the UK’s Largest B&M stores in Bournemouth

2.5m views

272k likes

 

2. A BP garage in Sheffield with its own American candy store

550k views

25.4k likes

 

3. UK’s longest toboggan run in Kent

539k views

78.9k likes

 

Matthew Fox, CEO and co-founder of Last Minute Cottages, said,

 

“With more than a billion active users, TikTok is the fastest growing social media platform in the world right now. It made complete sense for us to analyse the platform and find out what the hottest travel trends are this year.

 

“As we have seen reflected in our bookings, Cornwall and Devon have been the most viewed UK destination hashtags. While the hashtag for van life received over a billion more views than the hashtag for hotel, and activities such as surfing and hiking were among the most viewed, indicating that people are more inspired than ever to spend time exploring the outdoors.” 

 

**https://wallaroomedia.com/blog/social-media/tiktok-statistics/